Those who manage events which include celebrities, those who manage entities which employ celebrities, those who are agents for celebrities, and the celebrities themselves, all need to use wisdom and common sense as their guides in situations involving celebrities. Sometimes it doesn’t seem that the combination of large amounts of money and the use of wisdom and common sense go hand in glove as they always should.
The behavior of event managers when making decisions about the management of events, should always include a thorough plan that involves thinking through all the varied possibilities that might occur leading up to the event, during the event, and after the event. Before the plan is completed and approved, the event planners should consult some of the celebrities themselves and their agents to be sure everything has been thought of and/or to make sure that something in the plan doesn’t include risks that the celebrities should not be asked to take.
For example, is it fair and healthy for the well tuned and high paid athletes in the World Series to be made to play at night in October in cold weather cities when the temperature is below 50 degrees? And since baseball is a warm weather sport is that a true test of champions when they’re asked to play in weather that is not natural for the season.
The behavior of those who manage entities that employ celebrities need to include fairness to the celebrities, especially when it comes to sharing the revenues in an appropriate manner since, without the celebrities, there wouldn’t be near the revenue produced.
The behavior of agents for celebrities needs to include the wisdom to check out all the details of events in which they will be asking their celebrities to participate. They need to assure fairness and no inappropriate risk-taking will be involved in any given event.
And the celebrities themselves need to use wisdom and common sense in analyzing offered events before agreeing to participate. They should not hesitate to question anything that appears to them to be unfair or that appears to involve too great a risk. And if they ask the question and are not satisfied with the answer they should either decline to participate or participate only on the condition that the unfair or risky conditions be first removed from the event. Champion NASCAR driver Jimmie Johnson was a perfect example of this when he considered the risks too great and declined to participate in the recent Las Vegas Indy car race.