Why is body language such an important communication?

Posted on Jan 1, 2000  | Posted in



Customer Service GURU

  As an author, speaker and expert trainer on customer service I often get the following question asked in my classes or presentations:  

Why is body language such an important communication in marketing and sales?

Because the majority of human communication is conveyed through body language. It decodes the spoken words and communicates from the subconscious level what both sides are really saying. It can’t be based on any one signal or expression, but it does reveal a difference between what you say and what you believe. Use positive body language to signal confidence, honesty, and cooperation. Observing the body language of your customers will communicate if they are interested and impressed or confused and detached from what is being said.   Body language is the most reliable and honest form of communication    

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