Thou shalt not covet specific customers.  Too many entrepreneurs are fixated on winning specific accounts that they become emotionally attached.   You pin all of your hopes, dreams, company and brand on that…one…special prospect. Here is a tip I learned the hard way: Don’t. Think instead about the overall quality of your sales funnel and your business plan. “Build it will right and it will come”. Know the science behind your product, solution, and service cold.  That

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This past weekend, I had the good fortune of attending a picnic in my neighborhood.  Have I ever told you how much I love picnics?  As I sat there consuming anything in sight, I struck up a conversation with a physician who, like me, was enjoying the barbeque.  He began to tell me about an unusual experience he had that afternoon in his office.  During a routine office visit with a new patient, he asked

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I hope that when you decide to jump off the diving board and into the personal branding pool, you are prepared to swim in the deep end. From my experience, the lifeguard is often unavailable when you find yourself struggling to keep your head above water. In my case, it was incumbent upon me to faux swim or at least doggie paddle with dignity. When I began, I was inundated with wonderful success stories and

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If you are not familiar with it then I suggest that you introduce yourself quickly. I believe that it is the most highly effective technique for disseminating information with a punch. As an aspiring Brandpreneur, you have been told, over and over, ad nauseam, that your ability to convey your message with impact is critical to your long-term success. Like so many of us, I knew what to do but was often unclear how to

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I had the pleasure of spending an entire day recently at a local coffee shop due to a power outage at my office.   As you may have guessed, the mere thought of being without Internet access was completely unacceptable.  The plan was so to sit, peck away on the laptop, drink coffee and soak up the atmosphere.  It was my idea of turning lemons into lemonade. The store was packed as there was a certain

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Building your personal brand is not easy.  Beyond all the hype and success stories that you read and hear about, it is a grind.  I often compare it to trying to find a light switch in a dark room that is unfamiliar to you.  It will certainly make you second-guess yourself as you often wonder if you will ever see the finish line.  Imagine for a second running a marathon where the finish line keeps

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I had the opportunity this past week to speak to a group of entrepreneurs about personal branding.  As you might imagine, I was delighted to share my experience and its significance with the large crowd.  Much like a prizefighter, I was warming up back stage, as I was getting ready to deliver a knock out talk to a packed room. Shortly after I began, an older man in the back of the room raised his

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I am so very lucky. I have the opportunity to travel the country and speak about personal branding to a variety of people from various teams, groups and organizations. It’s a topic that I am passionate about and one that I can speak about based on my journey as well as others. Invariably, one of the first questions asked during my presentations this past year was by someone looking for the “secret sauce” to enhancing

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I speak to many groups about branding here in Pennsylvania and other parts of the country as I help them optimize the image that they want to project. A person in the public eye who serves as an excellent role model is the great and powerful Dr. Oz, adviser to the masses about good health and a good life. Yes, he is an Ivy League-educated physician PLUS a Wharton M.B.A. AND he has performed thousands

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