Companies estimate their earnings potential through assumptions about equipment capacity and cost. Those assumptions are grounded in the past – past experience with change and baggage from prior assignments that color what they believe is possible to achieve. If people could step outside their old paradigms and be open to understanding the drivers behind poor performance, the bars they set for determining potential would be different. The more people are willing to change their perspectives, the more potential can be captured. As more potential is captured, profits are higher. The bottom line is “how much money do you really want to make?” Are you willing to change enough to make it? Since, making this choice can even impact stock price, what would your shareholders expect you to do?