What if…it was possible to view corporate cultures in a whole new way? What if… the ways people interact at work could be re-framed as an engine capable of generating profit? Both are possible. Designing a “Culture Engine” is something every company could be doing. Unfortunately, executives see their people as more of a cost or liability than an asset that could supplement the bottom line. The First Step in this work: A shift in perspective is required before construction on a “Culture Engine” can begin. The word engine implis movement – a culture engine is always moving, always seeking a better way, always fixing something, always seeking excellence. The energy from the engine comes from management. With little awareness of this fact, it is virtually impossible to start a culture engine. If an engine is started, it is impossible to keep it running because the energy source quickly dries up… hence the belief that most change cannot be sustained.