There is an art to making a presentation that people will remember. And it is critical to understand
each step so that you are a worthwhile presenter,…so that people will want to listen to you again.
#1) First step is to know your material. Having an in depth knowledge of what you are talking about,
gives you a conscious and subconscious level to work from. This is so critical, because when you
are possibly caught off guard when making a presentation, you can bounce back with ease. This
working knowledge is so important… because the fact remains that speaking is still the #1 fear that
people have. And fear can control and cripple you. You probably already know this from past
#2) Open your presentation in a memorable way. Open with a BOLD statement, or a question that
gets your audience engaged immediately. Open with a time or location statement so that people can
get a picture in their mind. Remember….that brain thinks in pictures! As a professor of Marketing
and Advertising, I tell this to my students all the time.
#3) Now since the brain DOES think in pictures, continue with a story that weaves in and out of
your presentation. No matter what their age, people love stories. And it is up to you to make your
#4) Every 4 to 7 minutes make a change to your stance, your tonality or your story. Keep your
audience engaged and intrigued. Compliments now of so much media stimuli, we now have an
attention span of less than 3 minutes before our mind begins to wander!
#5) Use powerpoint only to enhance your presentation. Remember people are there to listen to you
and not to see a powerpoint! Do not let it be the highlight of your presentation. Let it be a compliment
not a dominant factor. This can make or break your presentation.
#6) Practice, practice, practice your presentation. Know it so that you can extend or delete at any
point in time. Frequently you will find a last minute change being made, and you have to have the
confidence to adapt to this change with little notice. This is easier said than done. Practice at
least 4 times in front of a mirror, a pet or a person. The first two give you very little negative feedback
but also allow you to feel comfortable with your material.
#7) Finally have your presentation written in brief and highlighted format. Do not have the entire
speech written out. Do bold and concise sentences so that you can easily come back and pick up
from where you are speaking. Remember you have practiced your presentation, you know your
material and you believe in yourself!
As a presentations skill coach, I know how important it is to understand each of these 7 critical
steps. Strong Incentives is a professional presentations company that will take you from “confident
And you are worth it!