For decades companies have been managed using traditional datasets (budget/forecast/actual) and decision-making criteria. If you seek to optimize your equipment, you need another dataset that reveals the capacity that has yet to be tapped. If you wish to really change culture and materially change the way your organization works and the way it works together, you need another dataset that helps resolve problems that keep people apart and at odds. You might be asking what data has to do with culture. The culture-data connection involves potential – potential to produce and potential to change. 

Remember:  anything that hides equipment performance costs money AND anything that divides people costs money. If you can remove the barriers responsible for your "blind spots", true optimization and lasting culture change are both possible to achieve.